Privacy Policy
Overview
At Little Peg ([www.littlepeg.com](https://www.littlepeg.com).au), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and manage your personal data when you visit our website, sign up for studio updates, or make a purchase.
1. Personal Information We Collect
We collect personal information necessary to operate our studio, fulfil orders, and communicate with you. This may include:
Order & Customer Details: When you place an order, we collect your name, billing address, shipping address, email address, and phone number.
Mailing List Subscriptions: When you subscribe to our newsletter or join a wait-list, we collect your name and email address.
Device & Usage Data: When you browse the site, we automatically collect basic technical information, including your IP address, browser type, device information, pages viewed, and referral links.
2. How We Use Your Information
We use your personal data for the following primary purposes:
Order Fulfilment & Communication: Processing orders, issuing order confirmations, sending Australia Post tracking details, and responding to direct inquiries.
Studio Email Newsletters: Sending periodic email updates, new collection releases, and art journal stories via our email marketing provider, Kit (formerly ConvertKit). You can opt out or unsubscribe at any time using the link at the bottom of any marketing email.
Abandoned Cart Reminders: Sending automated follow-up emails via Squarespace if an order is started but left incomplete at checkout.
Website Analytics & Improvement: Analysing site traffic and browsing patterns to optimise user experience and site performance.
3. Third-Party Service Providers
We do not sell, rent, or trade your personal information. To run our website and studio smoothly, we share necessary data with trusted third-party platforms under strict privacy obligations:
Squarespace: Our website hosting and e-commerce platform.
Kit (ConvertKit): Our email newsletter platform used to manage subscriber lists and broadcast studio emails.
Google Analytics & Google Places: Used to understand website traffic patterns and auto-complete delivery addresses at checkout for convenience.
Google Fonts & Adobe Fonts: Used to render custom typography across our site.
Payment Gateways & Australia Post: Used to securely process payment transactions (via Stripe/PayPal) and dispatch physical print orders.
4. Cookies & Web Analytics
This website uses required functional cookies to enable secure browsing and checkout through Squarespace.
With your consent (via our site banner), we also use performance and analytics cookies (Squarespace Analytics and Google Analytics) to view site traffic, page views, and visitor interaction patterns. You can manage or disable cookies through your browser settings or opt out of Google Analytics at any time.
5. Third-Party Links
Our website may contain links to external sites (such as social media profiles or educational resources). Once you leave [www.littlepeg.com](https://www.littlepeg.com).au, this Privacy Policy no longer applies, and we encourage you to review the privacy policies of any third-party websites you visit.
6. Policy Updates & Contact Information
We may update this Privacy Policy periodically to reflect changes in studio operations or legal obligations.
If you have questions about our privacy practices, wish to update your details, or would like your information removed from our mailing list, please contact us at:
Effective Date: 29 May 2023
Last Updated: October 2026